Press Release


Swaraj Unveils new campaign for Target featuring MS Dhoni

The advertisement eloquently depicts how effortlessly and effectively the Swaraj Target facilitates horticulture, inter-row cultivation, puddling, and various farming tasks, thanks to its advanced features and robust engine.

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Press Coverage


Josh Ka Swaranutsav

Swaraj unveils an exclusive limited-edition tractor to mark its ‘Golden Jubilee’ celebration.

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Press Release


Josh Ka Swaranutsav

Swaraj unveils an exclusive limited-edition tractor to mark its ‘Golden Jubilee’ celebration.

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Media (TVC)


Celebrating 50 years of Swaraj

For 50 years, Swaraj has been driving the transformation of Indian agriculture and the upliftment of farmers through its innovative approach and use of advanced farming technology.

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Press Release


TV commercial with brand ambassador MS Dhoni and the 'Naya Swaraj’

Swaraj Tractors, a rapidly growing tractor brand in the country and a part of the Mahindra Group, today released its new TV commercial (TVC), featuring cricketing legend and Swaraj’s Brand Ambassador, MS Dhoni.

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Press Release


Tractors to address core & emerging needs of Indian Agriculture

Swaraj Tractors, a rapidly growing brand in the country and a part of Mahindra Group, today introduced the new range of tractors in 40 to 50 HP category.

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